Automatic rewriting can change the meaning of a sentence through the use of words with similar but subtly different meaning to the original. For example, the word “picture” could be replaced by the word “image” or “photo.”
Thousands of word-for-word combinations are stored in either a text file or database thesaurus to draw from. This ensures that a large percentage of words are different from the original article.
The problem with simple automatic writing is that it cannot recognize context or grammar in the use of words and phrases. For example, “Great Britain” could be auto spun to “Good Britain”. While “good” could be considered a synonym for “great”, “Good Britain” certainly does not have the same meaning as “Great Britain”.
Because of the problems with automated spinning, website owners may pay writers to perform higher quality spinning manually. Writers may also spin their own articles, allowing them to sell the same articles with slight variations to a number of clients or to use the article for multiple purposes, for example as content and also for article marketing.