Article marketing is an online promotion method that involves writing articles related to your business and publishing them on other websites (directories, blogs etc.), with a link back to your site.
Marketing your articles can have numerous benefits. Here are some:
- It is your best way to get known as an “expert” in your field.
- Informative articles build trust in your ability to provide a good product or service.
- Your articles help to “pre-sell” your products and services.
- Article writing is a great way to generate content for your ezines and your own website.
- Articles published on other sites help to build one-way links to your website.
- You can generate a lot of money from articles that are published elsewhere.